JesseElite is professional barber located in Chicago, IL. An entrepreneur and innovator in the industry. He launched to fame with his much talked about semi-permanent dye.  After two long years of hard work JesseElite launched his product line. His focus was different, he wanted to create his own enhancement dye. He started by developing a matte finish semi-permanent dye with his team of experts. This process was long but worth it. He wanted this product to last longer than the usual not using any harsh chemicals and this was finally accomplished. It has been featured on The Insider, WGN, and BarberEVO Magazine. His focus is to keep creating products that are both effective and reliable. He is currently working on launching a new wave of products. We hope you enjoy any purchase made and stay tuned for any future promotions and innovations.